About Matthew
I’m currently an Assistant Professor in Marketing and Applied Psychology at Huron University. Through my research, I try to understand how and why competition and ideology influence consumers to pursue or neglect socially- or environmentally-sustainable products, brands, and lifestyle choices.
Prior to my current position, I received my B.A. from the University of Waterloo, then went on to work in a Toronto-based professional market research company for 3 years, leading teams to conduct research projects and prepare advanced reports for Fortune 500 clients. I went on to complete my Social Psychology Ph.D. from Western University. I was also a Marketing Postdoctoral Fellow at the Ivey Business School at Western, and most recently a Marketing Postdoctoral Research Associate at the Gies College of Business of the University of Illinois, Urbana-Champaign.
Prior to my current position, I received my B.A. from the University of Waterloo, then went on to work in a Toronto-based professional market research company for 3 years, leading teams to conduct research projects and prepare advanced reports for Fortune 500 clients. I went on to complete my Social Psychology Ph.D. from Western University. I was also a Marketing Postdoctoral Fellow at the Ivey Business School at Western, and most recently a Marketing Postdoctoral Research Associate at the Gies College of Business of the University of Illinois, Urbana-Champaign.
