Matthew Maxwell-Smith, PhD
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    • Ideology
    • Competition & Social Dominance
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  • Teaching
    • Overview
    • Courses
    • Teaching philosophy
    • Student comments
  • Honors & Awards
  • Fun
  • Home
  • About Matthew
  • Curriculum Vitae
  • Research
    • Overview
    • Publications
    • Ideology
    • Competition & Social Dominance
    • Collaborators
  • Teaching
    • Overview
    • Courses
    • Teaching philosophy
    • Student comments
  • Honors & Awards
  • Fun
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About Matthew

I’m currently a tenure-track Assistant Professor in Marketing and Sustainability in the Management & Organizational Studies department of Huron at Western (Western University). Through my research, I try to understand how and why competition and ideology influence consumers to pursue or neglect socially- or environmentally-sustainable products, brands, and lifestyle choices.
 
I received my B.A. from the University of Waterloo, and a Masters and Ph.D. in Social Psychology from Western. I have worked as a Marketing Postdoctoral Fellow/Associate at the Ivey Business School and the Gies College of Business at the University of Illinois, Urbana-Champaign. I also have years of professional marketing research experience, leading teams to conduct research projects and prepare advanced reports for Fortune 500 clients. 
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